Go Local YYC launched to help support local businesses

Brad Brinkworth
March 10, 2021 / 5 mins read

‘Stronger, Brighter, Together’ – championing progress and opportunities for all

Calgary, ALBERTA — A new initiative has launched in Calgary to offer local businesses and their customers a unique platform for raising awareness, supporting one another and championing a vibrant united response to challenging times.

Go Local YCC with the theme “Stronger, Brighter, Together” was started by a group of local businesses that have come together to create and rally support behind this concept, providing simple options for all types of Calgary businesses to participate.

“Calgary has an amazing community spirit that always shines brightest when we need it the most,” says Sam Patel of Sam Patel Real Estate, one of the initial companies leading the development of Go Local YYC. “Go Local YYC offers a new way to capture the positive energy of our community in a way that brings everyone together to celebrate and strengthen our local Calgary businesses.”

The initiative is anchored by a new website, www.golocalyyc.com, that features a directory of participating businesses along with a range of promotional opportunities, events, Go Local YYC swag and more. Basic membership and directory listing is free. Businesses of all types and sizes are encouraged to visit the site to learn more and get involved.

Along with Sam Patel Real Estate additional founding members that developed Go Local YCC include CBS Bio Platforms, MORAD Creative and sermo.farm. Membership includes local businesses across the spectrum of services, food, resource, tech, industries and more, with all segments rapidly growing.

“Many people today are asking how they can support local businesses,” says Krisjan Jones of Calgary-based CBS Bio Platforms, representing a broad network of local agriculture and food players becoming involved in the initiative. “The idea came about to offer a way to pull everyone together – businesses and citizens alike – to show our pride and passion for local Calgary businesses while supporting one another and also having some fun. Businesses that participate help themselves as well as other local businesses. It’s a catalyst for positive momentum that brings tremendous synergy for everyone involved.”

While a main focus is businesses themselves getting involved and driving progress, customers and all Calgarians can also participate by wearing Go Local YCC swag and sharing their love of local YCC via #GoLocalYYC across social media platforms. The Go Local YYC website, developed by local agency MORAD Creative with content assistance from local strategic storytelling firm sermo.farm, offers a hub for interactivity and promotion of the Go Local YYC community. Watch for ongoing updates to premium content featuring participating local businesses – including articles, podcasts and more.

“Whether you are sharing a selfie at your favorite restaurant and tagging #GoLocalYYC, or getting more deeply involved as a business in the promotional and event opportunities, there are many ways for different people and companies to participate,” says Murad Bushnaq of MORAD Creative. “Help us, help you, help our community . . . this is a platform that offers wins at every level. We are excited to see it continue to grow and evolve in the months ahead.”

Initial member benefits include member profile & directory, social media shout outs, member events, discounts for members, access to podcasts, “some sweet swag” and more. Swag and other branded promotional opportunities include options to combine individual business identities with the Go Local YCC brand.

“Local businesses are the heart of Calgary,” says Brad Brinkwoth of sermo.farm. “With COVID-19 and broader challenges, boosting our awareness and support of local businesses has never been more important. We are stronger together. Show your support. Champion local business. Go Local YYC.”


Visit Go Local YYC at www.golocalyyc.com to join and for the complete latest Go Local YYC information.